Looking ahead in 2026, the fashion industry in Ireland is set to experience major shifts. From bold new trends to changing consumer habits, there’s a lot happening. We are seeing a growing focus on sustainability, alongside an increasing influence of social media on how people shop and what they wear. This report takes a closer look at the 2026 trends and statistics that are shaping the Ireland fashion industry.

Key Ireland Fashion Statistics of 2026 (Snapshot)

1. The fashion market in Ireland is expected to hit around $1.81 billion in revenue by 2026. It’s also on track to grow steadily each year about 8.36% annually reaching roughly $2.5 billion by 2029. By then, around 2.9 million people are expected to be shopping in this space. (Reference from Statista)
   
2. At the moment, around 34% of fashion shopping in Ireland happens online. That number’s going to keep rising and is expected to reach about 41.5% by 2029. (Reference from ECDB)
   
3. About 6 in 10 people in Ireland use discount codes during shopping which just goes to show how much they love getting a good deal on fashion. (Reference from Shelflife)
   
4. In Ireland’s online fashion market, apparel/clothing market takes the biggest share at 58.1%, with footwear at 27.9% and bags & accessories making up 13.9%. (Reference from EcommerceDB)
   

Statistics On Ireland’s 2026 Top Fashion Trends

1. Ireland ranks second in Europe for sustainable shopping, with 1,060 searches a month on ethical and eco-friendly fashion. (Reference from Extra.ie)
   
2. About 70% of people in Ireland are happy to spend extra on products that are made in a sustainable way. And around half of them would even pay up to 10% more than the usual price.(Reference from PWC)
   
3. For 72% of people in Ireland, the price is the most important factor when buying clothes or accessories. Only 15% focus on sustainability or recycled materials. (Reference from Primark)
   
4. Irish women and older people are generally more eco-conscious. For example, 71% of Irish women try to avoid plastic packaging whenever they can, while 60% of Irish men do the same. (Reference from Irishtimes)
   
5. 67% of Irish shoppers want brands to make sustainable and circular products easier to access and more affordable, and to offer discounts or incentives for choosing eco-friendly options.(Reference from KPMG)
   

Statistics On Ireland’s Fashion Industry Events & Designers

1. The ARC Fashion Show, held at the RDS Concert Hall in Dublin, is Ireland’s biggest fashion event, celebrating its 10th anniversary in 2025. It features over 30 top Irish designers, including AndTate, Magee 1866, Helen Cody, and Urban Aran. (Reference from The Gloss Magazine)
   
2. Ireland’s very first Fashion Week will be held from October 6–10, 2025, with €1 million in funding to help support up-and-coming designers and encourage the growth of the next generation of Irish fashion talent. (Reference from RTE)
   
3. Guinness is Ireland’s most valuable brand in 2025, with a net value of €3.1 billion. (Reference from Ireland’s Brandirectory)
   
4. Ryanair has managed to hold onto its spot as the second most valuable Irish brand, with its brand value rising by 4% to €2.4 billion. (Reference from Statista)
   
5. Baileys has been named Ireland’s strongest brand, earning a solid 81 out of 100 on the Brand Strength Index and grabbing a AAA- rating. (Reference from Ireland’s Brandirectory)
   

Statistics on Ireland Fashion Consumer Trends & Demographics

1. Social media has a big impact on fashion purchases in Ireland, with people of all ages being influenced by ads. For Gen Z, 62% say social media ads play a role in their buying decisions, while 76% of Millennials feel the same way. (Reference from Irish Tech News)
   
2. According to 2023 data, 60% of Irish shoppers looked to retailer-owned brands as a way to save money, proving that value plays a big role in fashion choices. (Reference from PwC Irish Consumer Insights Pulse Survey)
   
3. In Ireland, 70% of consumers point to quality as their main consideration when buying clothes, with comfort following closely behind. (Reference from Statista)
   
4. Ireland’s fashion eCommerce market is expanding quickly, with mobile shopping and personalized experiences expected to push user numbers to nearly 3 million by 2029. (Reference from KPMG)
   
5. Price remains the primary driver for Irish consumers, with 87% rating "value for money" as their top shopping priority. (Reference from Statista)
   
6. In Ireland, Gen Z is strongly influenced by social media, with 43% of them shopping directly through these platforms. (Reference from The University Times)
   

Statistics on Fashion's Economic Impact in Ireland

1. In 2025, approximately 22,636 people are employed in the clothing retail sector in Ireland. (Reference from IBIS World)
   
2. Most of the clothing sold in Ireland is imported, mainly from the UK, China, and Bangladesh, making the fashion industry quite dependent on international suppliers (Reference from CBI)
   
3. 3. The country’s clothing manufacturing exports are valued at under €10 million a year, pointing to the limited size of the industry and its focus on the domestic market. (Reference from CSO)
   

With sustainability at the forefront and digital shopping on the rise, Ireland’s fashion scene is in for an exciting ride in 2026. It’s clear the industry is embracing change, and the future looks both stylish and responsible.